Datejust.

Reference detail

The Datejust is the most-produced Rolex model, which sometimes gets it treated as an afterthought by lenders — we don't do that. Fluted white-gold bezel versus smooth steel bezel is a real value difference, as is Jubilee versus Oyster bracelet on the same case. Two-tone steel-and-gold Datejusts (a design Rolex has made continuously since the 1940s) currently sit in a stronger demand cycle than they did a decade ago, so we price against current comps rather than an outdated assumption that two-tone is worth less.

Dial variety is enormous on this line — factory diamond hour markers, stick markers, Roman numerals, and a wide color range all exist across decades of production. Tell us the dial color and marker style along with the reference number; on a model this common, that detail is often what separates a fast, accurate quote from a conservative placeholder number.

Getting your watch appraised

Email [email protected] with photos and reference details, or run the LAL estimator — it'll give you a wholesale-FMV range based on category, value, and target loan amount.

What to send

• 4–6 clear photos of the asset (front, back, sides, condition detail)
• Reference number, date code, or model identifier
• Documentation: papers, certificates, provenance, GIA grading reports
• A brief note about how much you want to borrow and your timeline

Two-hour reply during business hours with a preliminary range. In-person appraisal sets the final number.